Catalogs

Commitment to Color // At BlueSkye Creative, we understand that striking, accurate color is critical to marketing horticultural crops. And since your catalog is most likely one of your most important sales tools and marketing investments each year, we take color very seriously. 

We have a strong Photoshop team that color corrects images before they go into a document, a prepress department to review Epson proofs prior to sending to the press, and finally, we are onsite for every major catalog print to make sure what is coming off the press is accurate to the products you sell.

Dümmen Orange Poinsettia Catalog // In addition to strong design and copy writing, BlueSkye worked with the Encinitas breeding station to collect all of the varieties and expertly color matched each photo for the truest reds so growers could accurately select varieties for production.

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Unrooted Cutting Catalogs // We produce numerous catalogs for unrooted cutting farms. We are familiar with how to present varieties, write insightful copy and cultural information and provide quality photography. Pictured here: 2019 Plant Source International and 2018 Vivero Internacional.

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The Big Book of Color // The Big Book is the catalog for breeding companies Westhoff and Elsner PAC. The North American version showcases a full line of genetics for both companies. A European version is also created each year with a curated assortment and is bilingual in English and German.

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Plug Connection Portfolio // Not your typical A-Z catalog, but rather a striking piece that highlights each of the product categories offered by the client. Eight versions of this catalog were produced and customized for Plug Connection’s top broker companies who sell their products.

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Florida Tropicals // One of our favorite pieces to design each year. The Florida Tropicals catalog for McHutchison and Vaughan’s is packed with stunning images and artistic photo compositions. The brochure highlights McHutchison’s various Florida suppliers.

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Vaughan’s Product Portfolio // Designed for broker reps wishing to introduce themselves to new clients or for expanding into new categories with existing clients. The Vaughan’s Product Portfolio features each category of products in which Vaughan’s excels and shows the breadth of vendors with which they partner.

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Cover Designs // The goal was to create several versions of the annuals catalog to give each North American broker something exclusive in their own edition, yet we needed to keep brand consistency across all catalogs to give a recognizable look and feel. We accomplished this through custom photography on a suite of brand colors.

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